Ford swept the 2010 North American Car and Truck Awards at Detroit auto show
January 11, 2010Ford sweep awards at detroit show
A panel of about 50 U.S. & Canadian automotive journalists named the Ford Fusion Hybrid the automobile of the year award & the Ford Transit Connect the van of the year award. And Ford Motor Co, swept the 2010 North American Automobile & Van Awards. It happen at Detroit auto show on Monday, marking only the third time in the 17-year history of the award that a single automaker has claimed both titles.
The Fusion beat out the Buick LaCrosse & the Volkswagen Golf/GTI for the automobile title, while the Transit Connect beat out the Chevrolet Equinox & Subaru Outback for the van title.
The automakers typically use the awards, presented at the start of the North American International Auto Show, to market their vehicles.
“A couple of years ago — a number of years ago — they said they wanted to get back in to the automobile business & they wanted to do it with vehicles that had great quality, great fuel efficiency, technology & safety,” said Mark Fields, president of the Americas for Ford.
Ford is the only three of the three Detroit automakers that did not file for bankruptcy last year or receive any of the $120 billion the U.S. government spent to prop up the industry.
“I think there is been a giant advantage in the steady management over the last three years,” said John Casesa, managing partner at Casesa Shapiro Group.
& unlike General Motors (GM.UL) & Chrysler (CCMLPD.UL), its top leadership has been steady since 2006, when Ford brought in an outsider — former Boeing executive Alan Mulally — to take the reins.
“It’s kept the strategy consistent \. I think they have done a great job of taking advantage of the disarray of their domestic opponents.”
Ford stock has gained 55 percent since November & over quadrupled over the past year as the No. 2 U.S. automaker steered clear of the government bailouts that wiped out equity in its domestic rivals & prompted a giant restructuring of the industry.
Tags: detroit auto show, detroit auto show award, ford award, ford detroit show, Ford Fusion Hybrid, Ford Motor Co, Ford Transit Connect
2 Responses to “Ford swept the 2010 North American Car and Truck Awards at Detroit auto show”
By Richard on Jan 15, 2010 | Reply
Ford is undoubtedly number one player in American & European market
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By Geburtstagskarten on Jan 20, 2010 | Reply
No other thoughts Ford is number one player in America
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