How to Branding product with logo to creating image
Monday, July 21st, 2008Actually, i am not so good in marketing and promoting product. But as a customer, I often pay attention to banners, billboards and adverts appear on the street. If i saw some logo, my mind is gonna pop some brand of goods. I am wondering, how clever they create branding for their products or company, thus to create some image on my mind.
There is a lot of way for branding product or branding company to create image for customer. I’m not a marketing people, but it just what’s in my mind that i want to share and discuss, may be some expert marketers can give some suggestions.
Branding can be formed by -for example- making a unique logo, with choose unique typeface as font and color as possible. Like what is done by one of cellular company in Indonesia, how they are branding their product “Three” with unique font typeface and purple color. Everyday i passed their banners, read their ads at newspaper or magazine, or watch their billboards, i knew it right away that this is their products.
It seems like when you see some three stripes at your jacket, you’ll right away knew one of popular sports industry.
The marketers which done for it make a great jobs. They can put inside people’s head about an image of product or company with logo and color.
