Black Friday Deals 2009: “Christmas Creep”
Tuesday, November 3rd, 2009Black Friday Deals 2009: “Christmas Creep” Leads To Earlier Deals
Sears took “Christmas creep” one step further Wednesday, pitching its weekly sales as “Black Friday doorbuster” deals before Halloween.
The merchant, owned by struggling parent company Sears Holdings Corp., said it would kick off the weekly specials Friday evening and open stores at least two hours early every Saturday through Thanksgiving, hoping to draw shoppers with the promise of markdowns before the day after Thanksgiving.
The traditional shopping spree — dubbed Black Friday because it often was the day when a surge of shoppers helped stores break into profitability for the full year — has marked the kickoff of holiday shopping for many shoppers. But its importance has faded in recent years as merchants started hawking the deep sales and expanded hours usually reserved for that day well in advance. (more…)
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